Insurance needed to sell on Amazon depends on the marketplace agreement, your account requirements and the products you sell. Canadian sellers shipping to other countries should check each marketplace separately. Fulfilment by Amazon does not make your own liability and inventory questions disappear.
A.M. Fredericks UnderwritingABEX o/b Affiliated Broker Exchange
Allianz Global RisksAmbri AssuranceApril Canada Inc.April MarineArthur J. Gallagher & Co
AVRO Insurance ManagersBeazley Canada LimitedBerkley Insurance CompanyBlueCross BlueShield
Burns & Wilcox CanadaCAA InsuranceCAN - Continental Insurance
Cansure Underwriting LtdCaradoc Townsend MutualChes Special Risk Inc.Chubb InsuranceChutter Underwriting Services
Core Underwriting ServicesDefinityDesjardins Financial Security Investments Inc.
Dominion of Canada/Travelers/Travelers EssentialEagle Underwriting Group Inc.Echelon
Excess Underwriting Corp.Facility Association
Forward InsuranceGlobal Aerospace Underwriting
Great-West LifeGroupAssureGroupOne Insurance
HDI Global Specialty SE
IA Excellence Life Insurance
INGLE International
Intact Public Entities
La CapitaleLiberty International CanadaLynx Insurance UnderwritersMarkel
NorthbridgeOld Republic
Optiom
PAL Insurance Brokers Canada
Premier Canada AssurancePremier MarinePremium Marine
Revolution Advanced Underwriting
SignalSignature Risks
South Western GroupSovereign GeneralSpecial Risk InsuranceSports & Fitness InsuranceSSQ AssuranceStarr Technical RisksStrategic UnderwritingSummit Underwriting Group Inc.The Boiler Inspection and Indemnity Company (BI&I)
The Totten Insurance GroupTrans Canada
TravelersTrinity Underwriting
Unique Risks
Victor Insurance
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A practical comparison guide
Download the insurance request and applicable agreement from your account. Identify the correct legal selling entity, marketplace, currency, limits and certificate instructions. Do not apply an Amazon.com sales threshold to Amazon.ca without checking. Requirements can change, and a marketplace can request evidence in circumstances specified by its agreement.
Ask about product liability, imported goods, private-label products and sales territories. Explain whether you manufacture, repackage or alter goods. Discuss inventory in your premises, transit and fulfilment centres separately from liability. Product recall expenses and cyber incidents should be reviewed explicitly rather than assumed to be included.
Use current documents. If a detail is uncertain, identify it for the provider instead of guessing.
A certificate summarizes insurance; the policy and endorsements determine the protection. Check that the insurer knows what you sell and where. Match the certificate to the marketplace request, but also ask about product exclusions, territory and the handling of claims.
Terms depend on the facts supplied, the requested protection and the provider’s assessment. Compare the full annual cost, limits, deductibles and conditions. An illustration or general guide is not a personal quote or confirmation of coverage.
Insurance Genie helps you prepare an insurance enquiry. A participating licensed professional must confirm availability and the terms of any proposal. For legal or contractual obligations, obtain advice from the appropriate qualified adviser.
Discuss my requirements →Further reading: Amazon Seller Central insurance requirements (sign-in may be required). Check the current document and your own policy or bond wording. This page is general information, not an issued policy or bond.
Be prepared
Hypothetical situations to help you prepare questions—not actual client claims or promises of coverage.
Scenario: Someone alleges an injury arose from the business operations.
What happens next: Preserve incident records and notify the insurer. Declared activities, liability wording and the facts determine whether a policy responds.
Scenario: Equipment used by the business is damaged or stolen.
What happens next: Document ownership, location and cause. Ask the insurer to review the insured property, exclusions, valuation and deductible.
Scenario: Damage prevents the business from operating normally.
What happens next: Keep revenue and expense records. Business interruption depends on the insured trigger, selected coverage and applicable terms.
Actual outcomes depend on the facts and applicable wording. Read claims guidance · Ask about the next step
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