Home / Methodology
How we produce our numbers

Every number on this site belongs to one of four classes, and each class has its own rule.

Comparison sites tend to scatter their methodology across a terms page, a footnote and an about page, so no reader can reconcile them. This is the whole of ours, on one page, with the reference profiles written out. If a figure appears anywhere on InsuranceGenie.ca, it carries a class marker that links here.

Live examples
CRM examples will appear here once the feed is connected.

Class A — Panel quote data

Premiums generated by participating insurers’ rating software through our request flow. Reported only as a range with a stated reference profile, a stated period, and a stated count. Never described as a market average.

Marker: A · Panel

Class B — Regulator and industry data

Figures published by FSRA, the AIRB, GISA, the provincial superintendents and Statistics Canada. Always attributed to the issuing body with its reference period, and linked to the source document.

Marker: B · Regulator

Class C — Client outcomes

A specific person’s renewal offer compared against what they were actually quoted and bound. Requires a substantiation record, written consent to publish, and a licensed verifier. Expires after 12 months.

Marker: C · Verified outcome

Class D — Survey and research

Commissioned or in-house research. Published with sample size, field dates, sampling frame, margin of error and the name of the firm that fielded it. Never published without all five.

Marker: D · Research

Reference profiles

The profiles behind every Class A figure.

A panel premium is meaningless without the risk it was priced for. These are held fixed, published, and versioned — when a profile changes, the change and its date appear here and every figure built on the old profile is restated or retired.

Illustration of a calculator, checklist, coins and a blue protection shield
ProfileDefinitionVersion
Auto — AG142-year-old, G licence held 20 years, no at-fault claims or convictions in 6 years, continuously insured 10 years, 2021 Honda CR-V, 15,000 km/yr commute, $1,000 deductible, standard endorsements.v3 · Jan 2026
Auto — AG2New driver, G2, 22 years old, no claims, listed as principal operator on a 2016 Honda Civic, $1,000 deductible. Used for young-driver and G2 pages only.v2 · Jan 2026
Home — HG1Detached, 1,900 sq ft, built 1998, brick veneer on wood frame, gas heat, roof replaced within 10 years, $700,000 rebuild cost, no claims in 8 years, full water package including overland and sewer backup.v3 · Jan 2026
Business — BG1Owner-operated service business, 4 employees, $750,000 annual revenue, leased premises, $2M CGL, $2M E&O, $50,000 contents, no claims in 5 years.v2 · Jan 2026

A single fixed profile is a benchmark, not a market. Two households on the same street can differ by more than the gap between any two profiles here. That is why no page on this site presents a profile figure as “the average premium in” a place.

Savings

How a savings figure is calculated, and what it is measured against.

Our definition

Against what the client was actually paying.

A savings figure is the difference between the client’s own renewal offer — documented, same coverage, same limits, same deductibles — and the premium they were quoted and bound. Coverage must be equal or better. If the new policy is cheaper because it covers less, it is not a saving and we do not count it.

We report a range and a median across a named 12-month window, plus the share of requests that saved nothing. That last number is published because a savings figure without it is a selection effect.

What we will not do

Measure savings inside our own panel.

A common industry method compares the lowest quote a platform produced against the average of the second and third lowest quotes it produced. That measures how much the panel disagrees with itself. It says nothing about what the consumer was paying before, and it cannot be zero — a panel always has spread.

Presented to a consumer as “savings”, it is a representation about the effect of switching that the underlying data does not support. We do not use it.

Published figureBasisWindowRequestsSaved nothing
Auto — OntarioBound premium vs documented renewal, equal or better coverageRolling 12 monthsPublished with the figurePublished with the figure
Home — OntarioAs aboveRolling 12 monthsPublished with the figurePublished with the figure
Business — all provincesAs above, plus limits and endorsements compared line by lineRolling 12 monthsPublished with the figurePublished with the figure

Until a rolling 12-month window of bound outcomes exists under the new consent and substantiation regime, these cells stay empty and no site-wide savings headline runs. An empty cell is a launch cost. A fabricated one is a Competition Act problem.

Limits

What we do not claim.

  • We do not compare the whole market. We compare the participating insurers available through the licensed organizations on our panel. Direct writers who sell only through their own channels are not in it, and neither is every broker market.
  • A quote here is not a bound price. It is produced from unverified answers. A licensed professional confirms your history, and the confirmed premium governs. We say so at the form.
  • We do not rank by who pays us. Compensation is flat and identical per accepted request across every partner. Ordering is by price and coverage fit.
  • We do not publish a figure we cannot source. No premium estimate, cost range or statistic appears without a class marker and a source.
  • We do not present a profile premium as a market average.
  • We do not carry a number past its expiry. Class C outcomes expire at 12 months. Class B figures are restated when the regulator restates them.

Corrections

When we get a number wrong we correct it in place, add a dated correction note at the foot of the page, and leave the note there permanently. Corrections are listed in a public log.

Review cadenceEvery published figure reviewed quarterly; regulator figures on publication
OwnerNamed reviewer on the editorial team, listed on the editorial policy page
RetentionSubstantiation records 7 years
Correction logPublic, dated, permanent

Reviewed quarterly means the review is scheduled and logged, not that a date stamp is regenerated. A page whose “updated” date moves while its 2023 figures do not is worse than an honest old date.

Ask us anything about a number on this site.

Every figure has an owner, a source and a date. If one does not add up, tell us and we will correct it in public.

Is the price I see the price I pay?
Not necessarily, and any site that tells you otherwise is overpromising. A quote is generated from answers you typed. Before a policy is issued, a licensed professional pulls your driving or claims record and confirms the details. If something differs, the premium changes. We show you this at the form rather than in the terms of use.
Do you compare every insurer in Canada?
No. We compare the participating insurers reachable through the licensed organizations on our panel. The full list is published, updated when it changes, and dated. Several large direct writers distribute only through their own channels and are not available through any comparison platform, ours included.
Where do your premium figures come from?
Four places, each labelled: our own panel quote data against published reference profiles, regulator and industry publications, verified client outcomes with substantiation records, and commissioned research. Every figure on the site carries a marker telling you which.
Why do some pages have no savings figure?
Because we do not have a substantiated one for that product and province yet. We would rather show nothing than show a number built on a method that does not measure what the word implies.
Who checks this?
A named reviewer with a current licence, listed on our editorial policy page with their regulator and licence number so you can verify it in the public register yourself.

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